Appeal to Novelty - Definition and Examples
Appeal to Novelty Fallacy is from the Latin argumentum ad novitatem - claiming that some idea or product is better than previous ones just because it is new.
This fallacy is frequently used in marketing of new products, fashion, political advertising, and other areas. Some keywords used to describe and praise novelty are “the next new thing”, “pushing the envelope”, “new and improved”, “cutting-edge”.
For example, Pepsi’s marketing campaign in the 1990s had the slogan